Senior Packaging & Brand Designer
for FMCG, Food & Wellness Brands
I’m Michael Bendezu — with 25+ years of experience designing shelf-ready packaging and brand identities for U.S. companies. Remote, freelance, and available for your next project.
Brand Identity
Food & Beverage
5 years as Art Director on Red Bull’s in-house marketing team, crafting visual identity and event graphics for sports and cultural activations across the region.
Hospitality & Leisure
La Huaca (Sacramento, CA)
Visual identity for La Huaca, the first Peruvian gourmet restaurant in Sacramento, CA. Developed from concept stage in 2010, when Peruvian cuisine was virtually unknown to American diners. Today one of the most recognized restaurants in the area.
Health & Wellness
Complete brand development and packaging design for a baby care product line, built for entry into large retail distribution channels including supermarkets and pharmacy chains.
Manufacturing & Industrials
Santa Fe
Logo and visual identity for Santa Fe, a fertilized egg hatchery and agricultural producer.
Hospitality & Leisure
Chicha (San Francisco, CA)
Full brand identity for Chicha, a Peruvian restaurant in Alameda, San Francisco, CA. The project covered logo design, color palette, typography, and brand collateral — crafting a visual identity that brings the richness of Peruvian culture to a competitive Bay Area dining market.
Manufacturing & Industrials
Celima – Trebol Perú
Brand refresh for Celima, Peru’s leading ceramic tile brand, celebrating its 50th anniversary. The updated identity retains the equity of the original while introducing a refined wordmark in custom typography.
Packaging
Personal & Baby Care Retail
Distribuidora Continental
Complete brand development and packaging design for a baby care product line, built for entry into supermarkets and pharmacy chains.
Health & Wellness Retail
E-Botanicals CDB (Ft Lauderdale, FL)
Complete brand launch for a Fort Lauderdale CBD startup — logo, color system, and retail packaging designed to compete on the health & wellness shelf.
Manufacturing & Industrials
Puratos
Developed the complete packaging line for Puratos’ bakery pre-mix range — a product created exclusively for the Peruvian market. From concept to final files, the project contributed to consolidating the Puratos brand in-country.
Agricultural Producers & Exporters
Talsa
As a premium asparagus world exporter, Talsa’s special needs include packaging designed to attract attention in competitive European supermarkets.
Agricultural Producers & Exporters
Talsa
Brand identity for Black Diamond, a premium Hass avocado line by Talsa — one of Peru’s leading agricultural exporters. Designed to compete on the international shelf against global competitors.
Automotive
Cirepsac
Cirepsac is a prominent supplier of after-market auto parts in Peru, and we have created an extensive range of packaging solutions tailored specifically for their electric auto parts.
Automotive
Cirepsac
Cirepsac is a prominent supplier of after-market auto parts in Peru, and we created an extensive range of packaging solutions tailored specifically for their electric auto parts.
Health & Wellness
Distribuidora Continental
Full brand identity and packaging design for Vladi, a health and wellness consumer line — including brand elements, packaging, and marketing materials.
Print Advertising & Social Media
Food & Beverage
Mc Donalds
Point-of-sale poster series for McDonald’s retail locations.
Retail
Dauss Urban Shoes
Complete brand management for Dauss Urban Shoes across retail spaces and digital channels, competing in a highly saturated footwear market.
Energy
Repsol
Multichannel advertising campaign including outdoor media, printed materials and photo production.
Automotive
Jeep
Creative ad campaign for Jeep. Awarded in local advertising festivals.
Home Improvement
Triz
An imaginative advertising campaign for a rapid bonding product that depicts a broken religious figurine, comparing the product’s unique effectiveness to the idea of a miracle.
Automotive
Mercedes Benz
Print advertising campaigns for local Mercedes-Benz dealers, highlighting precision engineering and attention to detail.
Office Staples
Faber Castell
Financials & Banking
Bolsa de Valores de Lima
A collection of striking printed advertisements for Bolsa de Valores de Lima featured prominently in industry-specific magazines and journals.
Capabilities
Packaging Design
Brand Identity
Print Production
Label Design
Editorial Design
Illustration
Everything starts with a good idea. Lets talk.
Michael is available for hire. Please fill out the contact form.
